How Food52 Strikes a Winning Balance Between Content and Commerce
submitted 2 years, 1 month ago by lbt

*Amanda Hesser * penned her first book at 24, wrote over 750 stories as a food reporter for The New York Times, and was the first to feature Ferran Adria of elBulli in a major U.S. publication. When it comes to storytelling, she’s precocious, prolific and at the forefront. Today, Hesser and *Merrill Stubbs * , both trained cooks and food editors and writers, are co-founders of *Food52 * , a home brand that combines recipes, articles and community-submitted content with a home goods shop of more than 2,000 items. The brand reaches 13 million people each month, and is growing like gangbusters, thanks in large part to its thriving online shop that makes up two-thirds of annual revenue .

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