Tyson Innovation Lab launches ¡Yappah! brand to help fight food waste
submitted 1 year, 9 months ago by lbt

*PROTEIN CRISPS, a chef-composed snack crafted from rescued ingredients, launches May 31 as brand’s debut product* Food, meet the future! Tyson Innovation Lab, the Tyson Foods, Inc. (NYSE: TSN) team tasked with bringing new consumer products to market in just six months, launches *¡Yappah!*, its first brand. It debuts May 31st with a campaign on Indiegogo *, *a crowd-funding platform, and challenges consumers to re-think snacks for good. The brand name was inspired by a tradition in the South American Andes called “yapa,” which refers to the little something extra a merchant gives to a valued customer so that nothing gets wasted. “The *¡Yappah!* brand mission is unique, important and far-reaching,” said Rizal Hamdallah, Head of Tyson Innovation Lab. “The brand was created to inspire people and partners to rethink their relationship to food and how it impacts society. Through this launch, we intend to address global food challenges such as food waste.”

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