3 Innovative Ways Blockchain Will Build Trust In The Food Industry
submitted 1 year, 8 months ago by lbt

Trust is a fragile thing. Break it even once, and people will never forget. In the food industry, trust is dwindling. Just look to Chipotle. After a major E. coli breakout in late 2015, the company’s profits dropped 44% compared with the same quarter the previous year. It has since given out millions of coupons to lure customers back with free food, but the company still hasn’t fully restored customer trust . There is a way to increase trust in the food industry. Blockchain solutions are already up and running in other industries like pharma and gold production—and they are ready to be applied to the food space. Here’s how this technology will help build consumer confidence:

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