Farmer Newsletter In a major victory for the dairy industry, the head of the FDA recently said that his administration will take steps to ban the use of the word “milk” for products that do not come from animals. Sales of plant-based milk, like almond, soy, and oat milk, have skyrocketed over the past few years. Mintel, a marketing research agency, estimated early this year that sales since 2012 have grown by 61 percent, while sales of dairy milk have dropped by 15 percent over the same period. Dairy producers have lately been agitating for a change in labeling laws, insisting that plant-based beverages should not legally be allowed to call themselves milk. Their argument for the public generally insists that the labeling indicates to consumers that plant-based beverages offer a similar nutritional profile to dairy milk. The specifics vary based on the plant product and brand, but generally, plant-based beverages have added calcium and vitamin D in similar amounts to cow’s milk, but less protein and, often, more sugar. Dairy sales have been down due to a variety of factors: decreased demand, increased awareness of lactose intolerance, a huge glut of supply , and lower prices. Increased availability of non-dairy alternatives could be added to that list.