Inside FreshDirect’s Big Bet to Win the Home-Delivery Fight
submitted 12 months ago by lbt

On a typical evening at online grocer FreshDirect LLC’s highly automated distribution center in New York City, workers fillet, wrap and label individual orders of harpoon-caught swordfish and then push the packages on a serpentine system of conveyor belts that twists and turns for nine miles through the building. Trucked in that day from Nova Scotia, the fish might spend 24 hours or less inside the warehouse before hitting the streets bound for homes from Connecticut to as far south as the Washington, D.C. suburbs. “It takes us less than a day to get it down here from the boats, depending on when they are landing,” David McInerney, a FreshDirect co-founder with the official title of chief food adventurer, said on a recent visit to the company’s signature new facility in the Bronx, New York.

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