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In-depth psychological market research finds surprising insights into consumers’ mindset towards bio-based products
submitted 1 week, 1 day ago by nova

Deep-seated opinions, prejudices and contexts
In recent years, numerous B2C online surveys and focus group analyses have been conducted to understand what consumers think of bio-based products. It is well known, however, that other methods such as in-depth psychological interviews are better suited to explore deep-seated opinions, prejudices and contexts. In the European project BIOFOREVER, this methodology has now been applied for the first time to questions with relevance to the bio-based economy – with partly astonishing results.





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