Over the past few months Blue Radix has worked hard on developing its innovative services and expanding the company. It is therefore high time for an official international market introduction. With 15 employees, Blue Radix has a lot of experience in greenhouse horticulture and adds artificial intelligence to daily decisions and actions in the greenhouse. The number of greenhouses in the world is steadily increasing, yet the number of experienced crop experts is in sharp decline. Blue Radix is therefore making autonomous greenhouse management based on algorithms and artificial intelligence (AI) available to the international greenhouse sector.
Digital brain for the greenhouse “We offer growers a digital brain for their greenhouse,” says Chief Executive Officer Ronald Hoek who, alongside co-founders Chief Product Officer Rudolf de Vetten and Chief Operations Officer Laurens van der Spek, is part of the Management Board of Blue Radix. “We are a Dutch high-tech company that specializes in the application of artificial intelligence for the greenhouse sector. Greenhouses provide an efficient way of producing vegetables, plants and flowers in a sustainable way. However, the number of people with crop expertise is declining year by year. At the same time, a huge amount of data is becoming available for crop management, and energy management is becoming more important and complex. We have solutions for these global challenges. Our algorithm-based Crop Controller steers the greenhouse installations autonomously. This enables growers to optimize their greenhouse climate, reduce water and energy consumption, and limit operational risks and their ecological footprint. They fully automate and achieve their planned crop strategy and benefit from financial optimization in all areas.”
Autonomous growing with Crop Controller Many companies offer data-driven growing and data platforms that provide growers with insights. Although offering dashboards, warnings and digital recommendations, these platforms still require growers to evaluate the data and perform the right actions themselves. Blue Radix is taking the next big step in this regard. Crop Controller truly understands the grower’s crop strategy and carries out the required actions completely autonomously. This means that growers can increase their span of control and reduce the company’s dependence on the availability of the ‘human’ grower’s expertise for its success. The autonomous control also guarantees the continuity of their company in the event of business succession. The data models control the systems in the greenhouse 24/7 and growers are supported by offsite operators with in-depth knowledge of crops, energy and data. They provide a personal contact for customers and guarantee that the algorithms produce the right results. A grower does not need to purchase or install new hardware. “Our cloud-based solution instantly turns a regular greenhouse into a high-tech and data-driven one,” says Ronald. “At the moment, Crop Controller is operating in several leading companies with tomato and cucumber crops in the Netherlands, and we are receiving requests from various regions throughout the world, including Russia, China, Canada and the US.”